Beauty is bought by judgment of the eye, Not uttered by based sale of chapmen’s tongues. So, like, what’s a Like worth anyway? I mean a Facebook Like. Well, for starters, like, Facebook is valued at like more than 120 times its earnings, so, like, the concept “value” is like, y’know, hard to define. Likes are indeed currency, though good ...
A longstanding challenge with regard to websites that profit from pirated media, counterfeit products, and/or malware is the frequent placement of major brand advertising on the pages of those sites. Musician David Lowery’s activist website The Trichordist has published lists of major advertisers whose banner ads have appeared on various pirate sites, seeking to hold advertisers accountable for supporting exploitation of musical artists. ...
We know the economics of the Internet are driven by advertising. But for all the transformation promised to advertisers, and all that has taken place, the unavoidable fact remains that brands still need to build and maintain relationships with customers in order to succeed. Given the fragmentary nature of communications in the digital age, I have often wondered what the ...
Is any of this legal? This has been chronic in the Facebook news feed lately. I’ve seen Hugh Jackman, Matt Damon, Sean Penn, and John Travolta featured so far in these ads for “men’s health products” all of which imply these movie stars are endorsing whatever secret ingredient or method is being pushed. Click on the link, and Facebook warns ...
Adland.TV pulls no punches with its headline Goldieblox: erasing the line between “disruptive” and “douchebaggery.” Not only does the article that follows blast the toy company for its failed attempted to use legal controversy to gin up a little pre-Christmas marketing, it also justifiably takes aim at the overvaluation of the notion of disruptiveness in these volatile days. Yes, we ...
