Category Archives: Advertising

IAB Report Reveals Flaws in Internet Supply Chain

Internet companies and digital rights activist organizations have spent considerable resources over many years promoting the idea that we should think of the Web as an extra-legal territory.  From Barlow’s  evangelical Declaration of the Independence of Cyberspace in 1996 to … Continue reading

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GroupM Announces Major Step in Anti-Piracy Effort

As I reported this February, the advertising industry announced a new initiative led by the Trustworthy Accountability Group (TAG) called the Brand Integrity Program Against Piracy.  That post outlines the basic principles of the program, but suffice to say, this … Continue reading

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Like’s Labour’s Lost – Facebook Advertising

Beauty is bought by judgment of the eye, Not uttered by based sale of chapmen’s tongues. So, like, what’s a Like worth anyway?  I mean a Facebook Like.  Well, for starters, like, Facebook is valued at like more than 120 … Continue reading

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Advertisers Announce Effort to Keep Ads Off Illicit Sites

A longstanding challenge with regard to websites that profit from pirated media, counterfeit products, and/or malware is the frequent placement of major brand advertising on the pages of those sites.  Musician David Lowery’s activist website The Trichordist has published lists of major … Continue reading

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Talking Brands with Andrea Sullivan of Interbrand

We know the economics of the Internet are driven by advertising. But for all the transformation promised to advertisers, and all that has taken place, the unavoidable fact remains that brands still need to build and maintain relationships with customers … Continue reading

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