Category Archives: Advertising

GroupM Announces Major Step in Anti-Piracy Effort

As I reported this February, the advertising industry announced a new initiative led by the Trustworthy Accountability Group (TAG) called the Brand Integrity Program Against Piracy.  That post outlines the basic principles of the program, but suffice to say, this … Continue reading

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Like’s Labour’s Lost – Facebook Advertising

Beauty is bought by judgment of the eye, Not uttered by based sale of chapmen’s tongues. So, like, what’s a Like worth anyway?  I mean a Facebook Like.  Well, for starters, like, Facebook is valued at like more than 120 … Continue reading

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Advertisers Announce Effort to Keep Ads Off Illicit Sites

A longstanding challenge with regard to websites that profit from pirated media, counterfeit products, and/or malware is the frequent placement of major brand advertising on the pages of those sites.  Musician David Lowery’s activist website The Trichordist has published lists of major … Continue reading

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Talking Brands with Andrea Sullivan of Interbrand

We know the economics of the Internet are driven by advertising. But for all the transformation promised to advertisers, and all that has taken place, the unavoidable fact remains that brands still need to build and maintain relationships with customers … Continue reading

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Are advertisers using unlicensed endorsements?

Is any of this legal? This has been chronic in the Facebook news feed lately.  I’ve seen Hugh Jackman, Matt Damon, Sean Penn, and John Travolta featured so far in these ads for “men’s health products” all of which imply … Continue reading

Posted in Advertising, Culture | Tagged , , , , , | 10 Comments