IAB Report Reveals Flaws in Internet Supply Chain
Internet companies and digital rights activist organizations have spent considerable resources over many years promoting the idea that we should think of the Web as […]
Continue reading »Category: Advertising
GroupM Announces Major Step in Anti-Piracy Effort
As I reported this February, the advertising industry announced a new initiative led by the Trustworthy Accountability Group (TAG) called the Brand Integrity Program Against […]
Continue reading »Like’s Labour’s Lost – Facebook Advertising
Beauty is bought by judgment of the eye, Not uttered by based sale of chapmen’s tongues. So, like, what’s a Like worth anyway? I mean […]
Continue reading »Advertisers Announce Effort to Keep Ads Off Illicit Sites
A longstanding challenge with regard to websites that profit from pirated media, counterfeit products, and/or malware is the frequent placement of major brand advertising on the pages […]
Continue reading »Talking Brands with Andrea Sullivan of Interbrand
We know the economics of the Internet are driven by advertising. But for all the transformation promised to advertisers, and all that has taken place, […]
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