In contemplating two of the film projects I’m currently writing, I told my wife that I’ve been thinking about embracing new models. With raised eyebrows, she demanded an explanation, and the more I tried to explain “new models” in the sense the internet industry has used the expression since the days of Napster, the more I believe she wished I’d ...
I remember telling a corporate client years ago that over time websites would begin to be treated as niche TV channels. Video communications would complement or replace written word content, and static websites would give way first to the opportunity and later to a demand to program new material on a regular basis. Of course, I was trying to sell ...
Let’s compare. Both of these videos are technically marketing pieces. I would know as I’ve made a few hundred marketing videos in my career. But what is each video selling, and how is each doing its job? The video on the left is produced by Kim Dotcom and is selling ...
It is no overstatement to say that we live in volatile times bordering on revolutionary. It is only natural, therefore, to revere whatever is new, young, and iconoclastic, particularly when a vanguard of upstart techies provide us with the tools to expand our democratic power to stick it to The Man. I am grateful to live in a time when ...
