As I reported this February, the advertising industry announced a new initiative led by the Trustworthy Accountability Group (TAG) called the Brand Integrity Program Against Piracy. That post outlines the basic principles of the program, but suffice to say, this is a voluntary effort by the major brand advertisers to keep their high-value ads off exploitative sites, whose traffic is ...
A longstanding challenge with regard to websites that profit from pirated media, counterfeit products, and/or malware is the frequent placement of major brand advertising on the pages of those sites. Musician David Lowery’s activist website The Trichordist has published lists of major advertisers whose banner ads have appeared on various pirate sites, seeking to hold advertisers accountable for supporting exploitation of musical artists. ...
