There’s been a lot of speculation, including by me, on the question as to why TBWAChait/Day is the agency behind what is being called “Pirate Square” by folks in the artists’ rights community. And I feel foolish for overlooking the most obvious explanation, which is selling the agency itself. Ad agencies spend a significant amount of money and internal resources ...
I am a son of the advertising business. The year I was born, my father was a senior writer working for Guy Day in Los Angeles prior to the 1968 merger with Jay Chiat that would produce the industry powerhouse known as Chiat/Day and is now known as TBWAChiat/Day. In the late 1960s, my father’s contemporaries in general, and Chiat/Day ...
