When I was a kid in the 1970s and my father was a principal in an ad agency, they had the Ameritone paint account, and I remember him explaining that they were not allowed to show paint and food together in a commercial lest a child viewer be confused into thinking that paint might be edible. By contrast, a social ...
Photo by sorsillo In January, Proctor & Gamble’s Chief Brand Officer Marc Pritchard put the digital advertising world on notice that his company will no longer tolerate the waste or opaqueness of the advertising ecosystem. “We’ve been giving a pass to the new media in the spirit of learning,” Pritchard stated in his keynote address to the International Advertising Bureau (IAB). ...
