Okay, I haven’t seen The Internship yet, and it’ll be a small miracle if I find the time. Certainly if it were not for this blog, I wouldn’t have any interest. But if the sampling of viewer responses on Rotten Tomatoes is any indication, it’s a safe bet that this particular Vaughn/Wilson vehicle has all the appeal of a driverless Porsche. Consensus seems to be that the hand of Google’s PR machine is more than a little too heavy. This quote is not only exemplary, but is rich with irony, if you know Google’s position on making free the new price for entertainment:
“The Google logo appears so often you shouldn’t have to pay to see this movie. Google should pay you.”
Considering the amount of Google money that is spent in an effort to vilify Hollywood as the command HQ of all that would destroy the internet, it is funny to watch the web behemoth attempt to use motion pictures in this way and to see it backfire, particularly in the same month when CEO Larry Page has been “invited” to discuss new allegations of illegal activity by his company. The thing is that even with a talented comic duo like Vaughn and Wilson, the audience can recognize when a motion picture is basically just a two-hour commercial. Even though it isn’t Google’s picture, the PR department still had a level of approval and believed the film would be good for the company. It’s almost as though we could say these technologists just don’t get moviemaking.
