In my follow-up about Chiat/Day and the “Pirate Square” campaign, I suggested that the agency’s decision to produce the work was motivated by an opportunity to promote the Chiat/Day brand itself in a big way and for free. And the more I look at the whole business, the more I’m convinced this is what happened. According to this article in ...
Y’know, I try to have a calm, productive Monday morning and not let anything rustle my jimmies, and then somebody on Twitter posts an article by Rick Falkvinge. And I CLICK ON IT! And I know I shouldn’t because everything Falkvinge says is so mind-numbingly stupid that it’s only going to distract me into composing a response in my head when I ought to be focusing ...
There’s been a lot of speculation, including by me, on the question as to why TBWAChait/Day is the agency behind what is being called “Pirate Square” by folks in the artists’ rights community. And I feel foolish for overlooking the most obvious explanation, which is selling the agency itself. Ad agencies spend a significant amount of money and internal resources ...
I am a son of the advertising business. The year I was born, my father was a senior writer working for Guy Day in Los Angeles prior to the 1968 merger with Jay Chiat that would produce the industry powerhouse known as Chiat/Day and is now known as TBWAChiat/Day. In the late 1960s, my father’s contemporaries in general, and Chiat/Day ...
There is certainly no shortage of copyright in the news these days, and readers of this blog might wonder about my silence on subjects like the Supreme Court’s ruling in Kirtsaeng or the testimony before Congress by Register of Copyright Maria Pallante calling for the next great overhaul of the law. For starters, when I began writing IOM, I never ...
