I heard this statement on NPR last night about millenials and brands in context to food products, but it seems to be the prevailing wisdom based on several articles like this one that indicate the millennial generation is less likely to be brand loyal than previous generations. Most analysts cite economics — that millennials generally can’t afford to be choosy ...

  See story in The Daily Mail.         ...

Beneath the roil of arguments about illegal downloading of digital media, there is an unmistakable social, dare I say ethical, implication to the idea that the next generation is growing up believing that it is normal to enjoy entertainment media without paying for it.  Perhaps the most counter-intuitive phenomenon is the fact that college students currently paying a premium to ...

I guess it comes down to the obvious answer that “sex sells,” but with the recent arrest of two Vietnamese songwriters, I can’t help but notice the overwhelming silence on social media in stark contrast to the outpouring of support for Pussy Riot.  Okay, I get it.  Mini-dresses on leggy, Russian girls wearing brightly colored balaclavas are hard to beat ...

Forget that tomorrow is Election Day in the U.S. or that many of our fellow Americans are still digging out of the damage done by Hurricane Sandy. It’s Guy Fawkes Day, and the hacktivist group Anonymous wants to you focus on, well, them. At the risk of being targeted myself, I would be remiss if I failed to acknowledge the ...

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