[NOTE: Since publishing this post, GoldieBlox removed access to its original video and has replaced it with a generic version absent any reference to the Beastie Boys song.] I’d seen this video make the rounds on Facebook but didn’t know that it was at the heart of a new controversy regarding copyrights and fair use. A promo for the innovative ...
In my follow-up about Chiat/Day and the “Pirate Square” campaign, I suggested that the agency’s decision to produce the work was motivated by an opportunity to promote the Chiat/Day brand itself in a big way and for free. And the more I look at the whole business, the more I’m convinced this is what happened. According to this article in ...
There’s been a lot of speculation, including by me, on the question as to why TBWAChait/Day is the agency behind what is being called “Pirate Square” by folks in the artists’ rights community. And I feel foolish for overlooking the most obvious explanation, which is selling the agency itself. Ad agencies spend a significant amount of money and internal resources ...
I am a son of the advertising business. The year I was born, my father was a senior writer working for Guy Day in Los Angeles prior to the 1968 merger with Jay Chiat that would produce the industry powerhouse known as Chiat/Day and is now known as TBWAChiat/Day. In the late 1960s, my father’s contemporaries in general, and Chiat/Day ...
Thanks to a regular reader for linking to this article in Scientific American. Were I to stop writing this blog today, this would not be a bad final note to leave because it very succinctly describes how the pursuit of targeted advertising (i.e. the brass ring of Web 2.0) has fostered a design that creates an illusion of choice. While ...
