Okay this is pretty cool, and a really interesting example of what can happen when old media meets new media to produce something extraordinary. Filmmaker Casey Neistat was offered $25,000 by 20th Century Fox to make a video to promote the release of The Secret Life of Walter Mitty. In considering the themes the studio proposed for the project, Neistat responded that he would like to take the money and do something for the people of the Philippines whose lives were overturned by a typhoon on November 7th. The studio said yes, and the video below is the result. Assuming we can take the whole story at face value — and I certainly hope we can — it’s a wonderful example of digital age meets legacy industry to produce something that wouldn’t exist without combining the best of both worlds. Less than a decade ago, even if a filmmaker like Neistat had the same instincts, the technology simply wasn’t there to support this kind of project. Kudos to Neistat for his approach, and kudos to whoever it was at Fox who recognized that this video actually fulfills their creative brief. Take a moment to view.
