To those who comment unceasingly that copyright and anti-piracy efforts are exclusively about big labels and big studios, meet the owners of ESL.  This is an indie label that has a blanket 50/50 deal with all of its artists.  Eric Hilton comes from the technology sector, so they’re anything but Web luddites.  They are literally telling young, talented musicians they meet, “Forget it.  Get a different job.  You can’t make a living at this anymore.”