What’s at the bottom of the Pandora box?

Once again, Pandora internet radio is attempting to use an act of Congress to lower the royalties it pays artists, and once again, musicians are speaking out against both the tactics and the two-faced approach being taken by CEO Tim Westergren to pay lip service to his respect for artists while sticking his already well-greased palm into their back pockets.  The members of Pink Floyd wrote an open letter to other musicians to beware Pandora’s recent “outreach” toward artists, and David Lowery famously got to the nuts and bolts of the matter by posting a royalty statement revealing that 1.1 million plays of one of his songs on Pandora earned him $16.89.  Opening up Pandora’s box, if you will, raises many issues, including the overarching question as to just how well digital-age models, at their best, are working for artists.  But while we’re still mid torrent issuing from Pandora, one question too often overlooked is where the songs come from in the first place. It’s been said before, but the generation raised on round-the-clock, free access to entertainment really may be as disconnected from the production of that entertainment as many of us through modern convenience became disconnected from the production of food. Perhaps, as we see a renaissance in understanding farming and other food production, a similar awareness might take place with regard to the creative works that feed the soul.

In this New York Times article, author/musician Wesley Stace describes his experience collaborating with poet Paul Muldoon to teach a class in songwriting to students at Princeton.  Stace poses the question as to whether or not songs (and by implication other art) can be produced on demand like any other homework assignment, leaving open the more whimsical question of being struck by one’s muse. While reading, I could not help but think of the famous Brill Building, that songwriting factory of the 1950s whence came many of rock-n-roll’s most famous hits.   Stace concludes that, yes, songwriting is a craft like any other, and that it has a process that can be taught and learned and accomplished, even by students with little background in creative writing or music.  By leading their students to delve into emotion in this otherwise intellectual setting, Stace and Muldoon found the results both prolific and astounding.  “I wish I’d written, or could write, some of the songs I heard on these Tuesday afternoons; sometimes it felt like my sole qualification to teach the course was that I was old and experienced,” writes Stace.

One might conclude from the article that “anyone can write a song,” and Stace would probably agree up to a point.  The 24/7 coffeehouse known as YouTube has certainly helped  feed this notion that “we are all authors” now, which in turn spawns the illusion that songs and other works are of lesser value today than they were 15-20 years ago. But to quote Stace, “Songwriting is a skill — best practiced, easily improved. If you exercise regularly, keeping fit becomes easier and less unpleasant, until it becomes a habit.”  In other words, it’s work.  And what makes the songs you and I want to hear over and over again is a combination of, yes, luck in the form of possessing raw, unique talents, and then a ceaseless investment of work, often by many people.

My Pandora stations include both a Camper Van Beethoven and a Pink Floyd, and if you ever heard me play “Comfortably Numb” on the six string, you would need no further proof that we are not all musicians.  But when we consider the combination of both effort and circumstance that yields just this one song about an experience most of us will never have, yet so many of us can understand, we should recognize that it is rare and therefore valuable.  In fact, not unlike the story of Pandora’s Box, the album The Wall itself concludes with destruction and then the sound of an accordion playing like a solitary flower growing though the gray rubble, and the voice of Roger Waters reciting a eulogy with just a tinge of hope.  I know for sure that I need Pink Floyd in my life and that I don’t need Pandora to get it. So, that’s what’s at the bottom of the box.

Tuesday Tech Roundup

A weekly aggregation of tech stories of note

December 11, 2012

Steam Without Boiling Water – Metallic nano particles can be used to produce steam using sunlight without raising the surrounding water to the boiling point. This has huge implications for energy production and other industries that rely on steam generation.  See story at Earth Techling.

Classical Musician Reinterprets Video Game Music – Canadian violinist Angele Dubeau lends her strings to compositions for Angry Birds, Halo 3, and others. See story and hear samples at NPR.

FTC Investigates Children’s Apps on Data Collection – It seems at leas some applications designed for kids may be collecting data, including phone numbers and location information.  See story at the LA Times.

Not Just Apple Using Mobile for Retail POS – As someone who would rather experience physical pain than wait in line, I have to cheer the retailers moving toward using mobile devices for POS in-store transactions. Turns out, it might help boost sales, too.  Read or listen to story at NPR.

Storytelling Software the Future of AI – It is the goal of technologists working in AI to build machines that mimmic human behavior, but what are the implications for human behavior? See story at Big Think.

Facebookers Didn’t Vote on Site Governance – I don’t know how many people posted and shared meaningless copyright statements on Facebook when it announced its new user policies, but it turns out only .067 percent of users bothered to vote on those policies when invited by Facebook to do so.  See story at The Huffington Post.

A Conversation with Will Buckley, Founder of FarePlay (Podcast)

Beneath the roil of arguments about illegal downloading of digital media, there is an unmistakable social, dare I say ethical, implication to the idea that the next generation is growing up believing that it is normal to enjoy entertainment media without paying for it.  Perhaps the most counter-intuitive phenomenon is the fact that college students currently paying a premium to study and train for careers in the arts are among those using torrent sites and other means of file sharing to download movies and music in ways that never compensate the creators but do line the pockets of the site owners, ad servers, and advertisers.   All the while, the PR messages coming from the industries which benefit from this exploitation support the activities of these kids, who just may be selling out their own future careers.

The dialogue has to change, working artists are beginning to speak out again, and Will Buckley hopes to give creators of all size and type a means to share ideas and ultimately reach their fans on a peer-to-peer basis. The hope is to have intelligent dialogue about how the work really gets done, who really suffers from illegal downloading, and who gains.  In 2011, Buckley founded FarePlay, which has most recently joined forces with The Trichordist, co-founded by musician David Lowery, who has become very outspoken on these issues.

I spoke to Will Buckley via Skype at his home in Florida.