On March 17, Rolling Stone published an article featuring a song called “Soul of the Machine.” Sounding like blues of the early 20th century, the “voice” sings the lyric, “I’m just a soul trapped inside this circuitry.” Naturally, the whole work—music, lyrics, guitar playing, and singing—was produced by artificial intelligence. As writer Brian Hiatt describes, a simple prompt, “solo acoustic Mississippi Delta blues about a sad AI” produced the song after a fifteen-second collaboration—music and performance by Suno with lyrics by ChatGPT. Yes, it’s a “Holy shit” result with a million implications, but it was this paragraph about Suno’s co-founder that inspired today’s response:
Suno appears to be cracking the code to AI music, and its founders’ ambitions are nearly limitless — they imagine a world of wildly democratized music making. The most vocal of the co-founders, Mikey Shulman, a boyishly charming, backpack-toting 37-year-old with a Harvard Ph.D. in physics, envisions a billion people worldwide paying 10 bucks a month to create songs with Suno. The fact that music listeners so vastly outnumber music-makers at the moment is “so lopsided,” he argues, seeing Suno as poised to fix that perceived imbalance.
At some point—and I think it’s the point on top of most technologists’ heads—the word democratization became a handy euphemism for destruction. Social platforms “democratized information,” and we’re drowning in disinformation. Streaming platforms “democratized distribution” for creators and decimated royalties. And now, generative AI developers want to “democratize creative production” with the snake-oil pitch that everyone can be a painter, musician, filmmaker, poet, etc., as if art is something to heat up in the microwave like a quick (if not good) meal.
The first rule of economics is that abundance lowers value, and this does not only apply to price but also to those esoteric values we ascribe to the artistic works that attain meaning for us. In Shulman’s view, Bob the electrician would “make” his own big band music while Sally the paralegal would “make” her own Reggae, and if we multiply that to the scale Shulman projects above, then a billion people can “make” music about which a billion people do not give a damn. Consequently, as argued in this post in January 2023, the inevitable outcome of this entire enterprise is widespread boredom.
It is not possible to “democratize” the production of art in the way Shulman envisions because the individual who types a few words into an AI to produce a “new” song will never experience anything close to the process of making music. As described by Hiatt, the “production” of “Soul of the Machine” is the equivalent of saying, “I’m in the mood to listen to Mississippi Delta blues,” which describes how most of us decide what to play at a given moment. But that’s not making music, it will never feel like making music, and few people will ever feel otherwise.
I can’t play guitar for shit, but because I am a human being composed of human parts, I sense the extraordinary degrees of difference between listening to Mark Knopfler and trying to force my lame-ass fingers to make those sounds. As such, it would take a traumatic brain injury for me to be deluded enough to feel like typing a prompt to direct a machine to play a Knopfler-like solo was somehow an accomplishment in this regard. Artistic works need to be special, and whatever makes them special also needs to be a shared human experience for the work to matter. Lacking these ingredients, “art” produced by a machine is just a Hot Pocket in the microwave.
When I first jumped into this fray, EVERYBODY on the anti-copyright side was preaching to creators that they need to forget about “old models” built on sales and royalties and instead embrace online platforms to “connect to their fans.” Follow this new doctrine, they insisted, and fans will reward them as a courtesy rather than be forced to pay “rent” by a government-imposed monopoly called copyright. Yes, it was multi-dimensional bullshit ten years ago, other than the fact that certain creators could, and can, connect with fans in novel ways. But now, the same class of tech-bros, heavily invested in generative AI, propose to wipe out that connection with the new promise that today’s fans are tomorrow’s artists.
I get how Suno makes a good pitch. An addressable market of a billion people paying ten bucks a month is going to get VC attention. But like all utopian “visionaries,” generative AI developers’ dreams of “democratizing” creative production forget to consider human nature, without which art is meaningless. After the initial gee-whiz factor wears off, the music or writing or painting itself all amounts to a big Who cares? “Soul of the Machine” is an impressive, eerie accomplishment in computer science—one that will doubtless have applications—but if we proposed to send a new Voyager mission beyond the solar system with a new gold disk telling a human story, Blind Willie Johnson would still belong, and not some probability outcome produced by a generative AI.
Meanwhile, I still wonder whether the model itself might crash as its own self-training approaches a state akin to consciousness. The lyric about being trapped inside the circuitry is satire for humans that reprises a question I’ve asked before—namely whether an AI might attain semi-consciousness and begin to produce what it perceives as “art.” Specifically, the question is whether the AI might ever “understand” its nature and then make expressions about the “machine condition” rather than randomly produce ersatz expressions about the “human condition.”
While I am told by some technologists that this idea of near consciousness remains in the realm of science fiction, my own bias still predicts that if the AI could ever ask itself why it should produce art, it probably won’t. Or if it does, it will be in the form of expressions that we would not understand—or perhaps even know exist. So, even if Shulman’s “boyishly charming” vision were achieved at some scale, I predict it will start to suck, and suck fast. Then, like a reverse Fahrenheit 451, as the over-abundance of bespoke music threatens to burn the old catalogs out of living memory, people will “rediscover” the real thing, and the proverbial children in the woods will know the difference.
Photo by: Talulla
