Facebook for Business:  Use at Your Own Risk?

COVID-19 shutdowns naturally affected some businesses more acutely than others, and many who felt the sting turned to entrepreneurism. Some saw new ventures as their only options, while others viewed the crisis as a forced opportunity to try something they had long dreamed of pursuing. No matter what motivates people to take that career leap, it’s a safe bet that nearly every entrepreneur will make more extensive use of internet platforms like Facebook to promote and/or directly sell their products or services.

The opportunity for low-cost, DIY entrepreneurism has always been one of Big Tech’s most effusive promises. And in fairness, many self-starters, from jewelry designers to storytellers, do successfully use free platforms to attract fans and customers without the need for intermediaries or costly infrastructure—or even a unique website in many cases. But what the major Silicon Valley companies failed to mention, of course, is that the ways in which they built their platforms and their business models on a laissez-faire approach to online moderation also created new opportunities for entrepreneurs in hacking, identity theft, piracy, and scams.

In a recent example, I know of one an old school friend (we’ll call her Sally) whose storefront business was critically affected by COVID shutdowns, and among the choices she made in response was to launch a podcast series. Whether she expects the podcast itself to eventually generate revenue, or simply to be a vehicle that will keep her in touch with the market while she rebuilds the original business does not really matter. It was a new venture, and people started tuning in, and like any self-starter, she would see where the podcast might lead.

But a few weeks ago, Sally announced that both the Facebook page she had created for the podcast and the page for the original business were hijacked, apparently by foreign actors. The hackers took over the admin for Sally’s pages, renamed them, and (it appears) began promoting a completely unrelated line of products to a foreign market. Why the hackers slaved her pages, which did not have thousands of followers, rather than create their own Facebook presence is unclear, but what is clear is the remedy Facebook was willing to offer when Sally contacted them for help:  not a damn thing.

To put it bluntly, Facebook told Sally she wasn’t a big enough deal for them to do anything for her, and the implications of this Emperor’s New Tech Support should be chilling to every entrepreneur on the platform, whether they’re small retailers or artists. Facebook informed Sally that they could have helped her if her page were “verified,” which does not seem to mean much because bullet point Four under the requirements to receive a “verified” badge is that the user must be “Notable: Represent a well-known, often searched person, brand or entity.” So, a big deal then.

Facebook makes a fortune from the commercial uses of its platform, and it promotes those features to everyone, but apparently without any obligation to support everyone. Why the hell not? A company with the computing power and influence of Facebook ought to be able to at least shut down a hacked page, if not fully restore it to its rightful administrator. And if this really cannot be done, the company should be required to post a warning label for less “notable” users informing them that they’re basically on their own when it comes to security.

Meanwhile, I have seen friends put in “Facebook jail” for making jokes its moderators (or algorithms) don’t understand. In fact, my colleague David Lowery made a Bugs Bunny reference about “Killing the Wabbit” in one of his posts, and some Magoo flagged it for inciting violence and gave David a time out to think about his behavior. It seems to me that if Facebook can screw up so exquisitely and with such granularity that it homes in on a single Looney Tunes reference, the company has the ability and obligation to help the Sallys of the world recover their pages from hackers.

In no other context would consumers tolerate a company declaring that it has built a system too big to manage. Nowhere in Facebook’s promotion of its commercial services do we see bold, red warning signs that say Use at Own Risk. The reasonable expectation in the market remains that when a company sells something, it bears certain obligations to its customers. My bank has tens of millions of customers worldwide, and I am by no means a “notable” customer. But if a fraudulent use of my card were to occur, it will be immediately and effectively addressed, and the bank will even eat the fraudulent charges. So, really? Facebook can’t help victims of hackers get their pages back? Really?


Illustration by: VIGE

Decision in Photographer Jim Olive’s Case Confirms What We Already Knew

“Congress, however, barely considered the availability of state remedies for patent infringement and hence whether the States’ conduct might have amounted to a constitutional violation under the Fourteenth Amendment. It did hear a limited amount of testimony to the effect that the remedies available in some States were uncertain.

The primary point made by these witnesses, however, was not that state remedies were constitutionally inadequate, but rather that they were less convenient than federal remedies and might undermine the uniformity of patent law.”

– Opinion of the Court, Florida Prepaid v. College Savings Bank, Rehnquist J., June 23, 1999. –

Twenty-two years, almost to the day, after the opinion cited above was delivered by the U.S. Supreme Court, professional photographer Jim Olive was assured by the Texas Supreme Court that state remedies for intellectual property infringement are not merely “less convenient than federal remedies,” they are non-existent. Knowing that the University of Houston was immune to a claim of copyright infringement, Olive filed suit in state court arguing that the college’s unlicensed use of his aerial skyline photograph in 2012 was an illegal taking under both the U.S. and Texas State Constitutions.

As explained in detail in my Allen v. Cooper Revisited series of posts, the status quo holds that any state actor may infringe intellectual property with impunity due to the Supreme Court’s findings that the Eleventh Amendment bars suit of state entities in federal court. In the early 1990s, Congress passed three laws explicitly stating its intent to abrogate Eleventh Amendment immunity in suits for infringements of trademark, patent, and copyright; but by the end of that decade, those laws were gutted by the Supreme Court asserting the primacy of sovereign immunity. Coincidentally, the University of Houston happened to be the defendant in the 2000 case (Chavez) that finally affirmed the death of the copyright bill in that trio, the Copyright Remedy Clarification Act (CRCA).

What the Rehnquist quote cited above refers to is the fact that when Congress held hearings in the drafting of those IP remedy laws, the question was raised as to whether claimants might have adequate recourse under state law to remedy IP infringements. If so, it was argued by some parties that the grounds for abrogation of Eleventh Amendment immunity could be questionable as a constitutional matter. Among the remedies contemplated were takings claims, exactly as Olive has pursued under Section 5 of the Fourteenth Amendment, which bars both state and federal taking or destruction of property without due process. Further, the Texas State constitution contains an even more explicit takings clause.

The Problem with the Outcome in Olive’s Case

In a nutshell, the Texas Supreme Court decided that copyrights are not property—at least not in the sense that they can be subject to a takings claim the way real property or personal property can be. To consider IP theft a taking, as the court stated, relies upon holistically depriving the owner of his rights in the property at issue. Simply put, if the state appropriates your house without due process, it has taken both your physical property and all your rights associated with that property and has entirely deprived you of your ownership under the doctrine of takings.

But because the infringement of Olive’s photograph does not exhaustively deprive him of his copyrights in the image (e. g. the right to license to other parties), the Texas court held that copyrights are not properly a subject of his claim. As Kevin Madigan wrote in his excellent breakdown of this case for Copyright Alliance, “Unfortunately, the Texas Supreme Court confirmed that takings claims are bound to fail if a copyright owner retains any portion, no matter how small, of their bundle of rights. It’s difficult to imagine a scenario in which an instance of infringement would strip a copyright owner of all conceivable rights in a work, and therefore it would be impossible for a takings claim to succeed.”

The Rehnquist opinion in 1999 was naïve in kicking the questions of state remedies and due process down the road to see what happens. Moreover, as Justice Stevens articulated in his detailed dissent in the catalytic case (Seminole Tribe v. Florida) in this narrative, the Supreme Court probably got the Eleventh Amendment wrong. Stevens wrote, “There is a special irony in the fact that the error committed in the Chisolm majority [the case that precipitated the Eleventh Amendment] was its decision that this Court, rather than Congress, should define the scope of the sovereign immunity defense. That, of course, is precisely the same error the Court commits today.”

Certainly, it is hard to imagine that Congress’s intent in 1795 was to pass an amendment that would so thoroughly curtail its own power to write enforceable laws under Article I. Meanwhile, the Texas Supreme Court decision makes sense inasmuch as the existence of the IP clause in Article I implies that Section 5 of the Fourteenth Amendment refers to other forms of property.

Just as it is clearly a dubious venture to assert a copyright complaint in the form of a takings claim, it is a dubious proposal to assume that either the Framers or any Congress close to the founding imagined that it would be necessary to appeal to a future amendment in order to enforce a right explicitly established in Article I. To say nothing of the fact that the IP clause contains the only explicit declaration of a citizen’s right in the main body of the Constitution.

As Madigan argues in his post, the one silver lining in Jim Olive’s defeat in the Texas court is that it clearly proves that state remedies for IP infringement by state actors do not exist. Congress must, therefore, once again seek to abrogate immunity in these instances. No argument of justice can reasonably be made to the contrary.


Photo by: C5Media

Podcast: Photography, Art & Copyright with Eric O’Connell


In this episode, I talk to art and commercial photographer Eric O’Connell, who is also an associate professor of practice at Northern Arizona University. We talk about his work, about photography in general, his students, and of course copyright. O’Connell’s photo recently won Off the Clock 2021 Best in Show from American Photographic Artists (APA). Read interview here.

Visit Eric O’Connell’s website.

Leaning by chance that there were more than a few East Germans who had avidly adopted the American cowboy aesthetic, O’Connell began working in 2002 on a series of photographs and a short documentary film.

East German Cowboys series ©Eric O’Connell.

In response to the COVID-19 pandemic, O’Connell lived with his parents and did a series of photographs with them, including this one below, which won Off the Clock 2021 Best in Show from American Photographic Artists (APA) in June of 2021.

Pandemic series. ©Eric O’Connell

Contents

  • 2:06 – How do you describe or think about your work?
  • 4:37 – Visual anthropology
  • 6:25 – German Cowboys Series
  • 8:50 – Native Americans & Heavy Metal series
  • 12:28 – Reactions to the German Cowboys
  • 16:44 – Pandemic (parents) series
  • 25:12 – How has commercial work changed?
  • 30:06 – Conversations with students about rights to their work.
  • 32:46 – Richard Prince Instagram Show
  • 34:59 – What is a derivative work of a photograph?
  • 38:07 – How much do you follow rights issues?
  • 41:25 – Lars was right.
  • 42:53 – Do your students intent to become professionals?
  • 45:49 – The work that goes into photographs
  • 53:02 – Authorship in photography

Lens photo by Bushko