In my follow-up about Chiat/Day and the “Pirate Square” campaign, I suggested that the agency’s decision to produce the work was motivated by an opportunity to promote the Chiat/Day brand itself in a big way and for free. And the more I look at the whole business, the more I’m convinced this is what happened. According to this article in ...
There’s been a lot of speculation, including by me, on the question as to why TBWAChait/Day is the agency behind what is being called “Pirate Square” by folks in the artists’ rights community. And I feel foolish for overlooking the most obvious explanation, which is selling the agency itself. Ad agencies spend a significant amount of money and internal resources ...
