It’s science. Deal with it. We hear an awful lot about how copyrights on creative works “stifle innovation,” preventing new business opportunities from launching or thriving. And the self-serving advocates of these “new” ideas love to describe those of us who question their proposals as anti-technology, anti-progress, stuck in old models, and so on. But the idea that a digital ...
In my follow-up about Chiat/Day and the “Pirate Square” campaign, I suggested that the agency’s decision to produce the work was motivated by an opportunity to promote the Chiat/Day brand itself in a big way and for free. And the more I look at the whole business, the more I’m convinced this is what happened. According to this article in ...
