I heard this statement on NPR last night about millenials and brands in context to food products, but it seems to be the prevailing wisdom based on several articles like this one that indicate the millennial generation is less likely to be brand loyal than previous generations. Most analysts cite economics — that millennials generally can’t afford to be choosy ...
One of my main topics of interest with regard to the Internet is the notion of what my friend, the writer Jeff Turrentine, calls “epistemic closure.” Let’s face it: when it comes to information, it’s all too easy to find evidence out there for just about any bias or belief we can name; and I am far from the only ...
